Stop the noise.Scale the rent roll.Structure the growth.
The AI-powered leasing CRM for Australian agencies — efficiency for property managers, growth for your rent roll.
Estimates from a real agency currently beta testing Rental & Leasing Management.
colouring success.
one lead at a time.
We bring colour and order to the mess of leasing — capture every lead, run your open homes, and keep your owners in the loop.
Run your portfolio. Grow your rent roll.
We don't replace property managers. We empower them — with tools purpose-built for both sides of agency growth.
Rental & Leasing Management
Efficiency for PMs. Automate the work that slows your agency down — from tenant enquiries and inspection bookings to bulk communications and move-in connections.
- Inspection Manager & Chatbot
- Mass Notifications
- QR Code Check-Ins
- Power & Utility Connections
Leads & BDM Management
Leverage for BDMs. Know who to call, why they'll care, and what to say. Structured lead intelligence and automated follow-up that turns prospecting into a repeatable process.
- Lead Intelligence & Targeting
- BDM Activity Tracking
- Automated Follow-Up Sequences
- Rent Roll Growth Pipeline
Sophie replies in the tenant’s language — tap a language to replay. Illustrative demo.
An AI teammate that talks to your tenants.
Your AI chatbot — Sophie by default, and renamable to fit your agency — answers enquiries on web chat, SMS and email, qualifying leads, booking inspections, and handing off to a human the moment a conversation needs one.
- Speaks 90+ languages — it replies in each tenant’s own language.
- Qualifies leads and captures inspection registrations, 24/7.
- Escalates to the right person, with the full conversation in context.
Run your open homes from your phone.
Pick your listings and the planner builds the day — an optimised route, real Google travel times between stops, prep and wrap buffers, breaks, and a run sheet you can work from on-site.
- Auto-built run sheet with arrival times and open-home windows.
- Real Google travel times between every stop.
- Reorder a stop and the whole day re-times itself.
Illustrative — auto-built from your listings with Google travel times. Reorder a stop and the whole run re-times itself.
- REA Jordan M. Inspected
- Domain Aisha K. Registered
- Website Tom & Lucy Enquired
- Walk-in Wei Z. Applied
- REA Mia R. Surveyed
One contact per person — deduplicated and attributed to its source automatically.
Every enquiry captured, deduped and attributed.
REA, Domain, your website, walk-ins — every lead lands in one pipeline, automatically tagged to its source and collapsed to a single contact. You see exactly what’s driving business.
- Automatic ingest from REA & Domain, your site and walk-ins.
- Deduplicated to one contact per person across every channel.
- Source attribution on every enquiry — know what actually works.
Survey every inspection. Keep owners in the loop.
The moment an open home ends, every tenant who inspected gets a short survey — rating the property and the agent, with written feedback. Owners and landlords see it all, automatically.
- Automatic post-inspection surveys — no chasing.
- Property & agent ratings, plus written feedback on both.
- Owners stay informed — the transparency that wins and keeps managements.
- Hannah M. ★★★★★ ★★★★★1/25 James St, Fortitude Valley
“Beautifully maintained and presented — honestly felt like home.”
Reviewer also left this on your Google profile - Charmaine D. ★★★★★ ★★★★★70 Sherry St, Carseldine
“Such a lovely, spacious home. The agent was welcoming and helpful.”
Reviewer also left this on your Google profile - Stephen M. ★★★★★ ★★★★★87 Nordenfeldt Rd, Cannon Hill
“Modern kitchen and great natural light throughout.”
Illustrative — a short survey goes to every tenant who inspected, the moment the open home ends. Owners see it in their portal.
Light-filled Bulimba living, moments from the ferry
Freshly renovated and full of light, this three-bedroom home pairs a stone kitchen with open-plan living that opens to a private balcony — plus split-system air conditioning and built-in robes throughout.
A short stroll to the Bulimba ferry, the Oxford Street cafes and Bulimba State School, with riverside parks and the CityCat close by. Available 1 July at $650/week, pets considered on application.
Illustrative — reads your photos and floor plan, pulls in nearby schools, transport and parks, and writes it in your agency’s house style.
Turn photos into a polished listing in minutes.
Drop in your photos and the address. The Rental Script Writer reads the images and floor plan, pulls in nearby schools, transport and parks, and writes ready-to-publish copy in your agency’s house style.
- Reads your photos and floor plan for real, specific detail.
- Geo-enriched location paragraph — schools, transport, parks.
- Written in your agency’s house style, ready to publish.
Connect power, gas, internet and removals in one tap.
At move-in, connect the new tenancy's electricity, gas, internet — and even a removalist — in a single tap. No chasing providers, and a smoother start for every tenant.
- One tap connects power, gas, internet and removals.
- A smoother move-in — less admin for your team.
- Tenants set up from day one, no phone tag.
- Connected
- Connected
- Connected
- Connected
Illustrative — connect power, gas, internet and removals in one tap at move-in. No chasing providers.
Now for the growth side.
Win new managements and turn prospecting into a repeatable pipeline.
- Off-market 2 yrs
- Privately managed
- Rent ~8% below market
- Owns 3 properties
Mention the recent Red Hill rent growth and your fixed-fee management — they've self-managed since 2022.
Illustrative — who to call, why they'll care, and what to say. Built from public + portfolio signals.
Know who to call, why they’ll care, and what to say.
Lead intelligence pulls the signals that matter — who’s privately managing, whose rent sits below market, who owns several properties — and hands your BDM the opener.
- Prospects scored and surfaced — work the warmest first.
- The “why now” signals, from public and portfolio data.
- A suggested opener, so every call starts on the front foot.
Turn prospecting into a repeatable pipeline.
Every prospect moves through a clear pipeline — contacted, appraised, proposal, won — with follow-ups running in between. See the managements won and the rent roll added, quarter on quarter.
- A clear stage for every prospect — nothing stalls.
- Automated follow-up cadences run in the background.
- Managements won and rent roll added, tracked.
- M. Calabrese Appraised
- D. Nguyen Proposal
- S. Patel Contacted
Illustrative — prospects to won managements, with the rent roll you've added this quarter.
- Appraisal booked 23 Enoggera Tce, Red Hill 2h ago
- Call logged M. Calabrese 3h ago
- Email opened D. Nguyen 5h ago
- Note added 7 Baldry St, Brighton yesterday
Illustrative — every call, appraisal and follow-up logged automatically, so nothing slips.
Every call, appraisal and follow-up — logged.
CrayonsCRM logs the work automatically, so your BDM's day is captured without the admin — and you can see pipeline activity at a glance.
- Calls, appraisals and connects, tracked by the week.
- A live activity timeline — nothing relies on memory.
- See who’s busy and what’s moving, at a glance.
Set the cadence once; the follow-ups run themselves.
Every prospect drops into an automated sequence — calls, emails and texts on the right days — that keeps going until they reply, so no lead goes cold.
- Multi-step cadences across call, email and SMS.
- Runs in the background — and stops the moment they reply.
- No prospect forgotten, no follow-up missed.
Illustrative — set the cadence once; CrayonsCRM runs the follow-ups and stops when they reply.
Recent insights
Practical guides for modern property management.
Transforming Google Reviews from Fear to Opportunity
Learn how changing your mindset about reviews can foster growth, improve service, and strengthen community relationships in property management.
Read more →
The Importance of Giving Google Reviews in Property Management
Discover how giving Google Reviews can enhance your local presence, deepen community connections, and shift your mindset in property management.
Read more →
How to Turn One-Star Reviews into Growth Opportunities
Learn how to effectively handle one-star reviews in property management and turn them into opportunities for demonstrating your professionalism and integrity.
Read more →What people are saying
Feedback from agencies and tenants during the CrayonsCRM beta.
Sophie AI Bot has halved our tenant inquiry calls by providing real answers, not just inspection times.
Sophie is fantastic, helping free up time to work on increasing business and allowing tenants to get answers outside of work hours.
Was the most efficient inspection I’ve had in the 3 weeks I’ve spent attending inspections in my return to the rental market. Overall by far the best inspection I’ve attended…
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Frequently asked questions
What is CrayonsCRM?
CrayonsCRM is an AI-powered leasing and BDM CRM built specifically for Australian real estate agencies. It captures every lead, runs your open homes, answers tenant enquiries with an AI chatbot, and helps your BDMs grow the rent roll — all in one platform.
Is CrayonsCRM built for Australian agencies?
Yes. It's Australian-made and AU-native — with direct REA and Domain integration, Australian phone and address handling, and local compliance built in. No working around tools designed for overseas markets.
What does the AI chatbot do?
The chatbot — named Sophie by default, and renamable to suit your agency — answers tenant enquiries across web chat, SMS and email: qualifying leads, answering questions about the property, and capturing inspection registrations 24/7. It speaks 90+ languages and hands off to a human the moment a conversation needs one.
Does the AI replace my property managers?
No. The chatbot handles the repetitive enquiries that flood your inbox, then escalates to the right person — with the full conversation in context — whenever a human is needed. Your team spends their time where it matters, not answering the same questions over and over.
Which portals and channels does it work with?
Enquiries from REA, Domain, your own website and walk-ins all land in one pipeline — automatically deduplicated to a single contact and tagged to their source. Communication runs over built-in SMS and email.
How much does CrayonsCRM cost?
We tailor a plan to your agency's size and needs. Book a quick walkthrough and we'll talk you through the options — no pressure, no sales pitch.
Automate the repetitive.
Escalate the important.
Run your portfolio and grow your rent roll. Book a 15-minute CrayonsCRM walkthrough and see both products in action.