Stop the noise.Scale the rent roll.Structure the growth.
The AI-powered leasing CRM for Australian agencies — efficiency for property managers, growth for your rent roll.
Estimates from a real agency currently beta testing Rental & Leasing Management.
colouring success.
one lead at a time.
We bring colour and order to the mess of leasing — capture every lead, run your open homes, and keep your owners in the loop.
Lease, sell and grow — on one platform.
Rental & Leasing is live. Sales Management is in early access with selected agencies. Leads & BDM is coming soon.
Rental & Leasing Management
Efficiency for PMs. Automate the work that slows your agency down — from tenant enquiries and inspection bookings to bulk communications and move-in connections.
- Inspection Manager & Chatbot
- Mass Notifications
- QR Code Check-Ins
- Power & Utility Connections
Sales Management
Every buyer followed up, every offer tracked. A call list after every open home, online offers and contract downloads, vendor reports — and an AI buyer assistant that never makes up a price.
- Buyer Follow-ups
- Online Offers & Documents
- AI Buyer Assistant
- Vendor Campaign Reports
Leads & BDM Management
Leverage for BDMs. Know who to call, why they'll care, and what to say — structured lead intelligence and automated follow-up to turn prospecting into a repeatable process.
- Lead Intelligence & Targeting
- BDM Activity Tracking
- Automated Follow-Up Sequences
- Rent Roll Growth Pipeline
Sophie replies in the tenant’s language — tap a language to replay. Illustrative demo.
An AI teammate that talks to your tenants.
Your AI chatbot — Sophie by default, and renamable to fit your agency — answers enquiries on web chat, SMS and email, qualifying leads, booking inspections, and handing off to a human the moment a conversation needs one.
- Speaks 90+ languages — it replies in each tenant’s own language.
- Qualifies leads and captures inspection registrations, 24/7.
- Escalates to the right person, with the full conversation in context.
Run your open homes from your phone.
Pick your listings and the planner builds the day — an optimised route, real Google travel times between stops, prep and wrap buffers, breaks, and a run sheet you can work from on-site.
- Auto-built run sheet with arrival times and open-home windows.
- Real Google travel times between every stop.
- Reorder a stop and the whole day re-times itself.
Illustrative — auto-built from your listings with Google travel times. Reorder a stop and the whole run re-times itself.
- REA Jordan M. Inspected
- Domain Aisha K. Registered
- Website Tom & Lucy Enquired
- Walk-in Wei Z. Applied
- REA Mia R. Surveyed
One contact per person — deduplicated and attributed to its source automatically.
Every enquiry captured, deduped and attributed.
REA, Domain, your website, walk-ins — every lead lands in one pipeline, automatically tagged to its source and collapsed to a single contact. You see exactly what’s driving business.
- Automatic ingest from REA & Domain, your site and walk-ins.
- Deduplicated to one contact per person across every channel.
- Source attribution on every enquiry — know what actually works.
Survey every inspection. Keep owners in the loop.
The moment an open home ends, every tenant who inspected gets a short survey — rating the property and the agent, with written feedback. Owners and landlords see it all, automatically.
- Automatic post-inspection surveys — no chasing.
- Property & agent ratings, plus written feedback on both.
- Owners stay informed — the transparency that wins and keeps managements.
- Hannah M. ★★★★★ ★★★★★1/25 James St, Fortitude Valley
“Beautifully maintained and presented — honestly felt like home.”
Reviewer also left this on your Google profile - Charmaine D. ★★★★★ ★★★★★70 Sherry St, Carseldine
“Such a lovely, spacious home. The agent was welcoming and helpful.”
Reviewer also left this on your Google profile - Stephen M. ★★★★★ ★★★★★87 Nordenfeldt Rd, Cannon Hill
“Modern kitchen and great natural light throughout.”
Illustrative — a short survey goes to every tenant who inspected, the moment the open home ends. Owners see it in their portal.
Light-filled Bulimba living, moments from the ferry
Freshly renovated and full of light, this three-bedroom home pairs a stone kitchen with open-plan living that opens to a private balcony — plus split-system air conditioning and built-in robes throughout.
A short stroll to the Bulimba ferry, the Oxford Street cafes and Bulimba State School, with riverside parks and the CityCat close by. Available 1 July at $650/week, pets considered on application.
Illustrative — reads your photos and floor plan, pulls in nearby schools, transport and parks, and writes it in your agency’s house style.
Turn photos into a polished listing in minutes.
Drop in your photos and the address. The Rental Script Writer reads the images and floor plan, pulls in nearby schools, transport and parks, and writes ready-to-publish copy in your agency’s house style.
- Reads your photos and floor plan for real, specific detail.
- Geo-enriched location paragraph — schools, transport, parks.
- Written in your agency’s house style, ready to publish.
Connect power, gas, internet and removals in one tap.
At move-in, connect the new tenancy's electricity, gas, internet — and even a removalist — in a single tap. No chasing providers, and a smoother start for every tenant.
- One tap connects power, gas, internet and removals.
- A smoother move-in — less admin for your team.
- Tenants set up from day one, no phone tag.
- Connected
- Connected
- Connected
- Connected
Illustrative — connect power, gas, internet and removals in one tap at move-in. No chasing providers.
Now for the sales side.
Every buyer followed up, every offer tracked — now in early access with selected agencies.
- Jordan M. Finance approvedFirst home
Ask: What did you think of the home?
Called (selected) No answer Left message - Priya S. InvestmentThinks $1.1m–$1.15m
Ask: Are you thinking of making an offer?
Called No answer Left message - Tom & Lucy R. Buy and sellAppraisal lead
Ask: What do you think it's worth?
Called No answer Left message - Wei Z. Monitoring the market
Ask: Where are you at with your plans?
Called No answer Left message - +1 more to call
Illustrative — after every open home, a ready-made call list: who to call, why, and what they've already told you.
Walk out of every open home with the calls lined up.
After every open home, Sales Management builds the call list: who to ring, why, what they've already told you, and the questions to ask — with one-tap outcomes and notes.
- Buyers qualified at sign-in — what they're looking to do and finance approval.
- Survey answers and price feedback at a glance, before you dial.
- Appraisal leads flagged when a buyer also has a place to sell.
Every offer and every contract download, in one place.
Buyers download the contract and make an offer from their own page. The listing agent is alerted the moment it lands, and every offer is tracked through to an outcome.
- Online offers with conditions, solicitor and co-buyers.
- Contract of sale and building & pest downloads — every one recorded.
- Vendor campaign reports sent after every open home.
- Conditions
- Subject to finance, 21 days
- Solicitor
- Provided
- Buyers
- 2
- Presented
- Accepted
- Declined
- Withdrawn
- Lapsed
Buyer confirmed: an expression of what they’re willing to offer — the seller is under no obligation to accept.
Documents
- Contract of sale 14 downloads
- Building & pest report 9 downloads
Recent downloads
- Jordan M. · Contract of sale 10:42am
- Priya S. · Building & pest 9:15am
- Wei Z. · Contract of sale Yesterday
Illustrative — buyers make offers and download documents from their own page; every offer reaches the listing agent straight away.
Answers from the listing and public map data. Not guaranteed — please check at the open home or with the agent.
Sally repeats only the advertised price, word for word, and shares the documents you've uploaded. Illustrative demo.
An AI assistant that never makes up a price.
Sally — renamable to suit your agency — answers buyers on your listing pages and by text, around the clock. Asked about price, she repeats your advertised price exactly, and hands the rest to the agent.
- Only ever repeats the advertised price — never the hidden REA search price.
- Every reply checked — no invented prices, values or market claims.
- Buyer questions handed to the listing agent when it matters.
Coming soon: the growth side.
A preview of Leads & BDM — built to help you win new managements and turn prospecting into a repeatable pipeline.
- Off-market 2 yrs
- Privately managed
- Rent ~8% below market
- Owns 3 properties
Mention the recent Red Hill rent growth and your fixed-fee management — they've self-managed since 2022.
Illustrative — who to call, why they'll care, and what to say. Built from public + portfolio signals.
Know who to call, why they’ll care, and what to say.
Lead intelligence will pull the signals that matter — who’s privately managing, whose rent sits below market, who owns several properties — and hand your BDM the opener.
- Prospects scored and surfaced — work the warmest first.
- The “why now” signals, from public and portfolio data.
- A suggested opener, so every call starts on the front foot.
Turn prospecting into a repeatable pipeline.
Every prospect will move through a clear pipeline — contacted, appraised, proposal, won — with follow-ups running in between, so you can see the managements won and the rent roll added.
- A clear stage for every prospect — nothing stalls.
- Automated follow-up cadences run in the background.
- Managements won and rent roll added, tracked.
- M. Calabrese Appraised
- D. Nguyen Proposal
- S. Patel Contacted
Illustrative — prospects to won managements, with the rent roll you've added this quarter.
- Appraisal booked 23 Enoggera Tce, Red Hill 2h ago
- Call logged M. Calabrese 3h ago
- Email opened D. Nguyen 5h ago
- Note added 7 Baldry St, Brighton yesterday
Illustrative — every call, appraisal and follow-up logged automatically, so nothing slips.
Every call, appraisal and follow-up — logged.
CrayonsCRM will log the work automatically, so your BDM's day is captured without the admin — and you can see pipeline activity at a glance.
- Calls, appraisals and connects, tracked by the week.
- A live activity timeline — nothing relies on memory.
- See who’s busy and what’s moving, at a glance.
Set the cadence once; the follow-ups run themselves.
Every prospect will drop into an automated sequence — calls, emails and texts on the right days — that keeps going until they reply, so no lead goes cold.
- Multi-step cadences across call, email and SMS.
- Runs in the background — and stops the moment they reply.
- No prospect forgotten, no follow-up missed.
Illustrative — set the cadence once; CrayonsCRM runs the follow-ups and stops when they reply.
Recent insights
Practical guides for modern property management.
In a Changing Market, Is It Time to Pivot?
Discover the impact of staff cuts on rental enquiries and learn how to enhance service while managing costs with practical audit strategies.
Read more →
Your tenants don’t keep office hours. Your follow-up can.
Learn how CrayonsCRM's AI assistant ensures tenants receive prompt answers outside office hours while keeping communication effective for property managers.
Read more →
Your property management is keeping you out of the red
Explore how to optimise your property management setup to ensure your agency thrives in any market while saving on unnecessary software costs.
Read more →What people are saying
Feedback from agencies and tenants during the CrayonsCRM beta.
Sophie AI Bot has halved our tenant inquiry calls by providing real answers, not just inspection times.
Sophie is fantastic, helping free up time to work on increasing business and allowing tenants to get answers outside of work hours.
Was the most efficient inspection I’ve had in the 3 weeks I’ve spent attending inspections in my return to the rental market. Overall by far the best inspection I’ve attended…
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Frequently asked questions
What is CrayonsCRM?
CrayonsCRM is an AI-powered CRM built specifically for Australian real estate agencies. Rental & Leasing captures every lead, runs your open homes and answers tenant enquiries with an AI chatbot. Sales Management — now in early access — brings buyer follow-ups, online offers and vendor reports to your sales team, and Leads & BDM is coming soon.
Is CrayonsCRM built for Australian agencies?
Yes. It's Australian-made and AU-native — with direct REA and Domain integration, Australian phone and address formats, and messaging that follows Australian telco and consent rules. No working around tools designed for overseas markets.
What does the AI chatbot do?
The chatbot — named Sophie by default, and renamable to suit your agency — answers tenant enquiries across web chat, SMS and email: qualifying leads, answering questions about the property, and capturing inspection registrations 24/7. It speaks 90+ languages and hands off to a human the moment a conversation needs one.
Does CrayonsCRM work for property sales?
Yes — Sales Management is in early access with selected agencies. It gives your sales team a call list after every open home, online offers and contract downloads, vendor campaign reports, and an AI buyer assistant (Sally by default) that only ever repeats your advertised price.
Does the AI replace my property managers?
No. The chatbot handles the repetitive enquiries that flood your inbox, then escalates to the right person — with the full conversation in context — whenever a human is needed. Your team spends their time where it matters, not answering the same questions over and over.
Which portals and channels does it work with?
Enquiries from REA, Domain, your own website and walk-ins all land in one pipeline — automatically deduplicated to a single contact and tagged to their source. Communication runs over built-in SMS and email.
How much does CrayonsCRM cost?
We tailor a plan to your agency's size and needs. Book a quick walkthrough and we'll talk you through the options — no pressure, no sales pitch.
Automate the repetitive.
Escalate the important.
Run your portfolio and grow your rent roll. Book a 15-minute CrayonsCRM walkthrough and see the platform in action.