Giving Is Just as Important as Receiving: The Power of Writing Google Reviews

Getting Google Reviews is great — we all know how important they are. In property management, those little gold stars can make or break first impressions.
But let’s flip the script for a second.

When was the last time you gave a Google Review?

The Mindset Shift

We spend so much time chasing reviews, setting up automations, and sending follow-up emails that it’s easy to forget the other side of the equation — giving them.
The mindset around reviews changes completely when you start participating in the ecosystem rather than just asking from it.

For me, writing reviews has become part of how I stay connected with my community. Some of the Google Reviews I’ve written have had over 1,000 views — that’s 1,000 local people who’ve read my words, seen my name, and made decisions based on my experience.

Building Local Presence Through Positivity

Most of my reviews are positive. Not because everything’s perfect, but because I’m in business too — I understand what it takes to show up every day and deliver good service.
When I support other local businesses, I’m not just helping them — I’m strengthening my own digital footprint.

Every time my name appears under a thoughtful review, it’s another touchpoint. Another moment my business is visible in the local community.
It’s credibility, visibility, and good karma all rolled into one.

Your reviews should actually line up with who you are — the gym you train at, the café that gets your order right every time, the local pub that looks after your team.

These reviews are real. They make sense coming from you, and they connect you to your neighbourhood in a way that’s genuine and lasting.

Why It Matters in Property Management

Property management is a constant flow of requests, updates, and problem-solving. Most days are filled with people needing something from you — tenants, owners, trades. There’s rarely a moment where someone just says, “You’re doing a great job.”

That’s why giving reviews helps balance the energy. It shifts your mindset from requesting feedback to valuing feedback.
It reminds you that reviews aren’t just digital currency — they’re trust, gratitude, and connection.

So when you take a moment to give a review — maybe for your local café, gym, or pub — it’s a small act of positivity in a role that’s often focused on problems.

It’s a mindset shift. Instead of being surrounded by the constant “do this, fix that,” you’re putting something good back into the community — and that energy matters.

The Takeaway

Giving reviews helps others, strengthens your brand, and grows your local presence — even more than you might realise.

And no, I’m not saying you need to go out and post 50 reviews a week — that’s overkill. Google will spot that behaviour a mile away, and people will too.
It’s not about flooding the internet; it’s about being genuine and consistent.
A few honest, thoughtful reviews each week are far more powerful (and believable) than a flurry of spammy ones.

So next time you log into Google My Business to check your ratings or send out a request, ask yourself:

When was the last time you gave a Google Review?

Because giving is just as important as receiving.

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