There’s a pattern every property manager knows.

You list a property — and within hours, your inbox explodes.

Enquiries come in fast, and it feels like demand is strong.

But then you look closer…

And most of the enquiries aren’t applications.

They’re questions.

The same questions.

Over and over.

And a huge portion of that happens for one reason:

There’s a phrase that’s been used in property management forever:

“Just call the office.”

It sounds reasonable.

But in today’s market, it’s quietly becoming one of the biggest barriers to good service — and one of the biggest causes of frustration for both tenants and PM teams.

Because tenants don’t want to call.

And property managers don’t have time to answer.

Yet agencies still build their leasing process around phone communication as if it’s the most efficient option.

It isn’t.

It’s the most disruptive.

Most agencies believe leasing is simple.

A property goes live.
Enquiries come in.
A few people inspect.
One applies.
Lease signed.

But in reality, there’s a messy, invisible gap where most leasing opportunities quietly disappear.

Open homes haven’t changed much in the last decade — but tenant expectations have.
Today’s renters want speed, clarity, and convenience. They want to walk into an inspection and feel like the agency is organised, efficient, and respectful of their time.

The problem?
Most agencies are still relying on outdated systems.

If you’ve worked in property management for more than ten minutes, you already know the list.

The list of questions you can recite in your sleep.
The list of questions you’ve answered hundreds of times this year alone.
The list that makes your phone ring nonstop from 8am to 6pm:

“When is it available?”
“Is it furnished?”
“Can I book an inspection?”
“What’s the rent again?”
“How do I apply?”

Moving homes is stressful, and power connection is one of the most frustrating parts. Tenants often juggle packing, cleaning, and organising keys — while still needing to compare energy providers, sit on hold, and hope the power is on for move-in day.

CrayonsCRM fixes this instantly.

Most agencies see open-for-inspections as a routine operational task:
Arrive, check people in, let them through, move on.

But the moment your team understands that every tenant will be able to review their experience, the entire energy of an open home shifts.

Service becomes sharper.
Presentation becomes intentional.
Professionalism becomes visible.

Everyone’s been there.
Every property manager, at some point, has copped a one-star Google review.

Sometimes it’s fair.
Sometimes it’s not.

Getting Google Reviews is great — we all know how important they are. In property management, those little gold stars can make or break first impressions.
But let’s flip the script for a second.

When was the last time you gave a Google Review?

Changing Your Mindset: From Dreading Reviews to Driving Them

Let’s be honest — in property management, getting that dreaded “You’ve received a new Google review”email can make your stomach drop.

As of Monday night, our team has already handled 48 rental enquiries in just two days — 26 today and 22 yesterday.

That’s nearly 50 conversations before the week has even begun.

In most real estate offices, communication still feels like a juggling act.

You’ve got phone calls, scattered emails, portal messages, and the occasional text — usually from someone’s personal phone.